Our Team

Tony Brooks

Category Manager

Certifications:  Kee Safety Fall Protection Risks & Hazards, registered TWIC card.
Years of Specialization: 18 Years
Positions: General Manager (Tough Country Products), Commercial Category Manager (FlexDecks)

Professional Profile

Since joining FlexDecks five years ago, Tony has consistently driven sales growth and built enduring relationships with owners, architects, engineers, and contractors through high-impact product presentations and solution-based selling. He works seamlessly with internal engineering and production teams to architect customer solutions and secure project wins, while proactively resolving potential issues to ensure a flawless customer experience.

A key architect of the company’s growth infrastructure, Tony developed the FlexDecks CRM operational framework and conducts the detailed market research that identifies new opportunities, shapes product development, and strengthens competitive positioning. He built the commercial business division from the ground up, expanding the customer base to include robust partners across multiple industries. By executing targeted marketing campaigns within the U.S. and uncovering new sales channels, Tony continuously captures new business. He diligently manages customer inquiries from multiple sources to consistently meet and exceed annual sales goals, while regularly supporting quotation preparation and leadership initiatives.

Key Achievements & Executed Projects

  • Presented high level presentations for solutions to complex problems to executive leaders across many sectors.
  • Worked with Engineering to develop new products to serve existing markets.
  • Developed new industry sectors platform adoption to ensure worker safety across multiple industries.
  • Trained and reinforced CRM processes across FlexDecks for companywide adoption to ensure FlexDecks was positioned for future growth.
  • Led the development and execution of CRM Platform Development within FlexDecks

Tony is known for his calm steady leadership and working with any type of person to bring out the best in those around him. His outside-the-box thinking and ability to see unique solutions adds an element of innovation in everything he does.